Arc signs with vendor SWsoft

Arc signs as vendor's third UK distributor

Arc Technology Distribution has inked a deal with virtualisation vendor SWsoftto become the firm’s third UK distributor alongside CDG and IQ-Sys.

James Munroe, server-based computing product manager at Arc, told CRN: “We’d been in the server-based computing space for 12 months and realised that we needed a virtualisation tool in our portfolio. We looked around the market and felt that SWsoft’s Virtuozzo product offered something a bit different.”

Unlike other virtualisation vendor’s products that virtualise the hardware, Virtuozzo virtualises the operating system, Munroe added.

“A lot of resellers find it hard to compete in the VMware space because there are a lot of VARs fighting for business – Virtuozzo should provide a differentiator,” he said. “SWsoft also provide a lot of lead generation and are 100 per cent channel focused.”

Rob Lovell, UK managing director of SWsoft, said: “We have between 25 and 30 VARs in the UK and are now looking for strategic, specialist partners who are focusing on virtualisation as a whole. Arc already deals with some of those resellers and we hope they will help us to recruit more.”

SWsoft takes on CDG as its first UK distributor