Ingram to put Apple in the eye of resellers

Ingram Micro is hosting its first Apple-focused event for three years

The event – which will take place on 20 October in Heathrow – will feature talks from Microsoft, Vodafone and Hewlett-Packard, for resellers looking to gain information on Apple’s range of digital connection products, such as cameras, printers and additional devices.

Bhavesh Patel, commercial director at Ingram Micro, said: “We have not had an Apple reseller event for a long time and Apple has a loyal reseller base. This is a great opportunity for Mac and PC VARs to assess the opportunities on offer.”

Patel confirmed that around half of Ingram’s Apple reseller base are expected to attend, with 120 VARs in total. “The resellers can network, gauge business opportunities and possibly win additional marketing support,” he added.

Garrett Doyle, managing director at Apple business reseller Rapid Group, said: “The Apple event is

one of the best attended and the products are selling well, with the server range making good inroads in the business area.”

Alex Page, sales director at Trams, told CRN that such events often underwhelm attendees. “With the internet, people can often find out about products without visiting an event,” he said.