New EMEA head takes the reins at NetSuite

Former Acal managing director enlisted to strengthen vendor's expansion into key international markets

Cloud computing vendor NetSuite has unveiled Steve Sydes as its new EMEA managing director.

The new executive appointment is aimed at strengthening the vendor’s expansion into key international markets.

Sydes joins NetSuite EMEA from Acal UK where he served for more than 10 years as managing director and a member of the board of directors. At Acal Sydes headed up the company’s electronics division, overseeing corporate operations in 13 countries including Baltic, Eastern European, and Israeli distribution operations.

Prior to Acal, he worked as an engineer, sales director, and managing director for firms such as Advanced Crystal Technology, Gothic Crellon, and GEC Computers.

In addition, NetSuite has also announced the appointment of Hajime Tamura as president of NetSuite K.K. in Japan.

Tamura moves to NetSuite K.K from SAP Japan where he was vice president of the customer innovation centre and vice president of marketing.

Zach Nelson, chief executive of NetSuite, said: “We are excited to have two outstanding executives join the NetSuite team to expand our investments in Japan and Europe and capitalise on our early success.

“Both gentlemen bring to their assignments solid track records of success and a wealth of operational experience that will help NetSuite address the huge international market opportunity for cloud computing solutions based on our leading integrated suite technology.”

To coincide with the appointment of Tamura, NetSuite has also partnered with Fujitsu Limited and Fujitsu Business Systems (FJB) to distribute, resell, and support the cloud vendor in Japan.

NetSuite, Fujitsu and FJB have designed a strategy to expand the reach of NetSuite’s new software-as-a-service business management suite Release J, to Japanese businesses. The vendors plan to reach 500 new customers within three years.