CSI aims to fill gap with leasing scheme

Leasing firm takes IT proposition to the channel

Show me the way: CSI claims leasing can help unclog reseller pipelines

Ambitious leasing company CSI Leasing is making its first official foray into the channel with the launch of its Reseller Leasing Programme.

Targeted at resellers’ end-user customers, the firm claims the scheme will help keep the channel cash flowing and make end-user buying decisions easier.

CSI is also offering to train resellers’ staff to help them understand the benefits of a leasing strategy.

Chris Lloyd, UK sales manager at CSI Leasing, said: “We have a long-established record in IT leasing, but haven’t focused as closely as we are doing now on resellers.”

He said the firm had identified a gap in the market. “Other competitors offer what we call captive leasing, preferring to lease out their own products, which results in end users having several different leases,” he added. “We cover all manufacturers, and customers have one lease.”

Lloyd added that the reseller has the chance to approach customers after three years and offer a refresh, which means the cycle can start again.

Duncan Fisken, vice president of Aruba Networks EMEA, which recently signed a partnership with CSI Leasing, said: “This partnership brings many benefits to our customers, not least of which is the ability to control costs and take advantage of technology changes.”