NEC filters into Ireland

Vendor signs exclusive deal with distributor Osmosis to tackle lucrative market

NEC Computers (UK) has appointed its first Irish distributor with the signing of an agreement with independent distributor Osmosis, a specialist in audiovisual, CCTV, security and IT.

The partnership will enable Irish resellers to take advantage of the entire NEC product range for the first time. Osmosis will become the sole NEC distributor in Ireland, offering focused solutions for all business environments, while benefiting from NEC’s competitive pricing, support, consistent product range and brand reputation.

Mike Tonkin, NEC sales director UK & Nordics, said: “Osmosis has demonstrated extensive expertise in the Irish market and has a proven track record as a leading distribution company. This is our first partnership with an Irish distributor and is part of our ongoing commitment to providing the most appropriate reseller platforms to ensure our products are reaching the market at the right time, price and position."

“The deal with Osmosis will enable us to target resellers who focus on the SME, local government and education markets. We recognise the importance of enhancing our own resource to allow us to work with all ranges of resellers regardless of size or expertise and we hope that the partnership with Osmosis will be mutually beneficial," he added.

Brian Honan, managing director of Osmosis, said: “This deal sets us apart in the Irish market and provides our customers with access to the extensive NEC product range, which is backed by reliable service and unbiased advice. The Irish market will benefit from NEC’s proven track record in built to order IT and resellers can look forward to increased profit margins."