Sega theme park to ride on #1m spend

Sega will open the world's largest indoor theme park in London this August and will spend over #1 million promoting the launch.

Segaworld, occupying seven floors of the Trocadero, will offer six themed interactive VR rides and will be aimed at families and tourists. The theme park will have a capacity for 3,000 visitors at a time and 1.75 million are expected in the first year.

On-site shops will sell Sega merchandise.