Hardware Focus: ADS takes range to Bedfordshire

US-based single board computer vendor Applied Data Systems (ADS) has announced the expansion of its distribution channel into Europe.

It has selected UK firm Bedford Scientific Marketing (BSM) as its sole distributor in view of BSM?s experience in delivering medical instrumentation and environmental monitoring equipment.

The Bedfordshire-based firm has agreed to exclusively sell and support the complete line of ADS? ARM-based products in Europe.

The principal product it will promote for ADS is the Display Start, an entry-level ARM 7DI Risc-based, single-board computer designed for the embedded market systems integrator and OEM. It has flat panel display connectivity and power graphics. The computer is suitable for use with the Sharp DMTN monochrome LCD with serial input and LM32 colour flat panel display.

Jamie Urquhart, ARM vice president of sales and marketing, said: ?We are pleased to see ADS expand its support for ARM-based applications into Europe. ARM?s low-power technology is an ideal solution for LCD technology.?

Applied Data Systems vice president of marketing Alan Meyers said: ?Bedford Scientific are experienced providers of embedded applications requiring flat panel display technology. They will help European OEMs and vendors significantly reduce time to market and increase their competitive price advantage.?

ADS has been manufacturing graphics hardware and software for 15 years. It delivers solutions to OEM, systems integrators and industrial customers alike.