Choiix targets mini-notebook channel

Vendor claims VARs can make continuous profits from its mini-notebook accessories

Choiix: there are continuous revenue streams to be made from netbooks such as Asus Eee PC

Mini notebook accessories maker Choiix believes it can emulate the printer market’s model for making continuous profits for its partners.

Just as printer installations are a sort of Trojan horse that opens up the door for endless consumable sales, the Taiwanese manufacturer insists tiny notebooks in 2008 have created similar opportunities for the channel this Christmas.

With Asus looking to shift almost 8 million EeePCs in 2009, the market for mini-notebooks has never been stronger and Acer, MSI, Packard Bell and Samsung will continue to drive this segment forward, argued Choiix’s managing director, Jojo Chien.

The company has launched a set of ‘stylish’ accessories for mini-notebooks and is recruiting a UK channel. Technology is now something that needs to be accessorised, he said. “Expressing your differences is human nature; we all do it. It is something that has been programmed into us at a fundamental level.”

“Ten years ago, Nokia created a simple selection of snap-on, snap-off fascias for mobile phones and the market went crazy for them. These days it is mini-Mes for MSN and mobile ring tones that have people spending.”

Choiix has created a unique looking range of stylish holders for mini-notebooks for Christmas. The smaller units include compartments for business cards and pens. The larger units have aluminium backs and actually double up as notebook stands – which the vendor claims makes mini-notebooks easier to use - increasing air flow to ensure smooth operation on soft surfaces like beds and carpets.

“For corporate users, we have simple designs in black and grey. However, as Christmas presents, we anticipate huge demand for the fashionable power blue and pink products,” Chien said.