Advanced to phase out BSG brand

Reseller's brand name will disappear within months as healthcare provider parent restructures

Vin Murria: We are poised to become the leading IT provider to the health and care markets

Reseller Business Systems Group’s (BSG) brand name is being phased out as part of a wider brand revamp by new parent Advanced Computer Software.

Healthcare IT services specialist Advanced bought HP, Sun and IBM partner BSG for £15.5m last May. It also recently acquired financial management and information systems provider COA Solutions.

Advanced today announced it would be rebranding under three divisions: Advanced Health & Care; Advanced Business Solutions; and Advanced Managed Services.

BSG will form the rump of Advanced Managed Services and COA Solutions will form the basis for the new Advanced Business Solutions division. Document management and imaging business Version One is included within the Advanced Business Solutions division but will retain its identity.

The transition should be completed within the next few months.

Vin Murria, chief executive of Advanced, said: “With 88 per cent of NHS Trusts taking one or more of our products, we are poised to become the leading IT provider to the health and care markets. We are also continuing to increase our footprint in the commercial markets, consolidating our position as a major player in the UK IT industry.”

Advanced will now focus on the health and care markets but stressed that commercial customers will also be a key area, representing 35 per cent of its total turnover.

“The new group structure provides a robust framework that optimises resources, facilitates cross-selling of IT software and services, and opens up new market opportunities,” said Murria.