EntaTech partners with Transcend

Deal sees distributor add Transcend tools to its Resource Center, as it looks to grow vendor's footprint

Jon Atherton:

EntaTech has signed a distribution deal with memory vendor Transcend to help it broaden its market reach in the UK.

As a result of the deal, EntaTech has added a whole new Transcend-branded set of reseller tools to its Resource Centre to help resellers with selling and marketing the products. These include sales tools such as web banners and flyers.

Jon Atherton, group vice president of EntaTech, said: “Signing with Transcend will only enhance our memory portfolio further and complement our existing partners. Transcend is a quality brand with great products and we are looking forward to working with them to drive this message further.”

Norman Hsu, general manager at Transcend UK, said: “As a customer-driven technology company, we look for partners that are able to provide high-performance services and have continued commitments. We believe EntaTech is the right business partner for Transcend.

“The partnership will enable us to not only significantly grow the Transcend brand in the UK, but also to ensure the market is aware of the benefits of Transcend’s memory products.”