Dataram pledges allegiance to channel

Vendor unveils its two-tier channel strategy and appeals for new recruits

Standing together: Dataram is firmly in the indirect channel camp

Memory vendor Dataram is on the hunt for new channel partners after pledging its commitment to an indirect strategy.

The vendor, which manufactures computer memory, storage products and software, has unveiled a multi-level partner programme – the Dataram Reseller Partner Programme (DRPP) - offering rewards and marketing benefits to new recruits.

Resellers are divided into two levels – Premier and Select. Premier cover the company’s entire product and services portfolio and qualify for special pricing and lead generation.

Select-level partners are regionally focused and will specialise in one particular product line. All DRPP partners will receive mdf and volume incentive rebates.

John Freeman, chief executive of Dataram, said: “By focusing on our strategic channel partners, Dataram expects to bring substantial value to a select group of resellers, while providing customers with a much broader and attractive set of product and service options.”

Doug Doerhoff, national channel sales manager at Dataram, said: “We are committed to our channel-centric market strategy. By offering a full range of channel support, training, incentive and marketing options, we empower our partners to close sales and deliver value to customers.”

Edward McCann, regional sales manager at existing partner Continental Resources, extolled the benefits of partnering with the vendor.

“It is refreshing to work with a company that is 100 per cent dedicated to the success of its reseller partners by driving traffic to the channel and offering an exclusive set of benefits that helps us quickly and easily close the sale.”