Acer poised for channel spend
Vendor set to invest towards marketing, events and joint programmes
Acer is ploughing £15m into its UK reseller channel.
Speaking exclusively to CRN at its partner conference in Warwickshire, Semmy Levit, UK country manager at Acer, said the investment will go towards marketing, events and joint programmes. “We want to invest in lead generation and corporate marketing to help create brand awareness for us and our partners,” he said.
The vendor also announced at its conference that it is tiering its partner programme into Connect, Gold and Platinum levels for the first time.