Intel launches marketing tool
Vendor partners with Google to offer its partners 'cashless marketing'
Intel launched a virtual marketing storefront and advertising agreement for resellers with Google at its Solutions Summit in Disneyland Paris last week. The chip giant said the virtual storefront would allow partners to download marketing resources.
Maurits Tichelman, director sales and distribution, reseller channel operations, Intel EMEA, told CRN: “This is cashless marketing for our channel. They can book adverts on Google, which will help drive customers to their web site.”