Tideway aims to swell profits in partner hunt

IT auditing vendor Tideway Systems plans to engage with more resellers as it looks to generate half its turnover from partners.

UK-based Tideway, which was ranked 11th in this year’s Sunday Times Tech Track 100, claims its “application dependency mapping” software can analyse an IT infrastructure down to application levels and identify redundant hardware.
The vendor will operate a three-pronged channel strategy.
The top tier will comprise outsourcing giants such as EDS and Accenture, while the second tier will be high-end integrators and service providers, such as Computacenter.
But Peter Grant, Tideway’s vice president of sales, claimed smaller resellers also have a good opportunity to make margins by offering the software as a managed service.
“Data centre optimisation and consolidation offers a big potential market,” he said.
Clive Longbottom, service director of research firm Quocirca, said IT rationalisation offers good opportunities for resellers with a variety of systems management vendors.
“It is pretty common for big organisations to have 20 per cent error on their estimation of their infrastructure. So anyone who can provide a simple audit could do very well. The Tideway software is good stuff. I think at times it undersells itself,” he said.
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