Intel unveils SME Net drive

Intel has launched its global channel programme targeting Vars, ISPs and application service providers (ASPs) with products and services for internet enabling the SME sector.

The operation will be fronted by a 150-strong channel sales and support team, selling services geared around Intel's modular server system stacks and Lan/Wan connectivity systems. The two product areas will be customised in the channel for customer requirements.

Robby Swinnen, director of the global ISP programme, said: 'In five years' time, if a business is not touched by the internet then it will be struggling - and businesses know this. The SME sector wants to get on the internet, but it wants the local touch, with a local reseller to provide the products, support and services.'

The programme will include training in e-commerce business trends and the products, as well as sales and marketing support. The scheme aims to attract between 50 and 75 members by the end of the year. Distribution will be through Intel's existing partners, including Computer 2000 and Ingram Micro.

Swinnen said 150 members had been recruited worldwide so far, but that it was still early days. 'The programme will develop over the next six months, responding to the needs of the channel. This business is a gold rush, but there's a lot of digging needed to get the big nuggets - this scheme will help the channel with the digging.'

Sean Maloney, senior vice president at Intel, added: 'The programme will deliver server and networking building blocks via Intel's traditional sales channels. This approach allows flexibility for customers and maximum configurability for the companies that service those customers.'