Salesforce benefit from resources injection

Hitachi UK is pumping extra resources into its sales policy for monitors by increasing its reseller support.

The manufacturer has increased the number of account managers, who will cover different sales regions in the UK, to four. They will provide technical support, demo stock, training and accompany dealers on sales visits. The company will also be running open days for its channel partners.

Mark Wilkin, manager of monitors for UK, southern Europe and export at Hitachi, said: 'We recognise the need to pull our products right through the channel. To do this the company will promote its monitors to resellers and users.'

Wilkin said the account managers would effectively work as an extra salesperson for dealers. He claimed that some dealers prefer to have some sort of direct relationship with vendors.

He insisted that Hitachi had no intention of selling direct, but the company wanted to help dealers maximise sales.

Wilkin said any user who approached the company would be passed on to either their preferred partner or the nearest Hitachi dealer. He claimed the changes had already helped one dealer - who he refused to name - to secure an order for 2,500 monitors.