Logitech goes on European tour to plug latest products

Logitech will promote its latest products as the natural interface to cyberspace in a pan-European marketing blitz beginning next month.

Three months of instore promotion will centre on Demo Man, freestanding and counter-top units running a rolling MTV-style video tape to demo six new scanner, mouse and video capture products. Demo days will also be run for specific products, such as face-painting to demonstrate the video capture accessory Snappy, and bring-a-photo for the Colour Pro scanner.

A new products roadshow will tour Europe, visiting London on 10 September, probably at a venue near ECTS.

An advertising campaign of some 200 placements, will run in the end-user press from October to December.