Baskerville moves on to Vizioncore

Vendor secures new expertise

Any reseller that currently sells VMware can partner with Vizioncore

Server virtualisation management vendor Vizioncore has netted itself industry veteran Roger Baskerville as its new EMEA vice president.

Baskerville joins Vizioncore from Citrix Systems where he was regional director for server virtualisation.
He originally joined his last company in 1998, but left to start up XenSource, which was eventually acquired by Citrix, in August 2007.

Based at Vizioncore’s EMEA headquarters in Maidenhead, Berkshire, the sales team will support the vendor’s channel network across the region.

Baskerville will take charge of an internal sales team supporting the UK, German, French, Spanish and Italian markets.

Baskerville said: “We have about 30 employees that focus on Europe at present, but that will increase to between 40 and 42 by December. All staff specialise in different regions because, for example, Italian partners want to deal with Italian staff.

“I will also focus on recruiting new partners ­ any reseller that currently sells VMware can partner with Vizioncore.”
Baskerville will report to Chris Akerberg, president and chief operating officer of Vizioncore, who said:

“Baskerville is well known in the EMEA market and, along with the investment we are making in our new inside sales team, it will take our EMEA operations to the next level.”

Alex McLaughlin, managing director for VirtualAge at reseller Union Solutions, said: “We are a VMware partner so Vizioncore fits well with us. The European expansion may be a reaction to vendor Veem recently coming onto the UK scene and challenging Vizioncore.”

Vizioncore has also recently appointed additional sales managers and systems engineers in Belgium, France, Germany, Italy, The Netherlands, Spain and the UK.