Dialogic launches partner programme
Resurgent vendor urges former partners to sign up to three-tiered programme
Telecoms software vendor Dialogic has launched a partner programme following the comeback of the Dialogic brand.
The original Dialogic was swallowed up by Intel in 1999. But the brand re-emerged last year after Eicon Networks bought Intel’s media and signalling business (which included all of the product lines from Dialogic) and changed its name to Dialogic.
Dialogic’s reseller programme has three tiered levels – Platinum, Gold and Silver – with a fourth partner category called Innovator.
John Porter, director of marketing communications at Dialogic, said: “Eicon had two partner programmes and the business we acquired from Intel had been part of Intel’s Communications Alliance programme, so in effect we were faced with three different partner programmes. We decided to take the best bits from all three and amalgamate them into a new Dialogic Partner Programme.”
Former Eicon partners are currently being matched up to the relevant partner category.
“We will continue this process over the next three months and would be happy if we get 70 per cent of our old partners on board,” Porter added.
Former Eicon distributors, Post CTI and Micro Peripherals, are already signed up to the Dialogic programme, but Computer 2000 has yet to commit.
Dan Jack, field applications engineer at Post CTI, said: “The old Dialogic was sucked into Intel’s programme so it lost focus. Hopefully we’ll now get that focus back.
“We are already seeing a road map from Dialogic that will deliver exactly what our resellers want. We are also getting more support as a distributor.”