Sierra turns multimedia into a fine art

Sierra has taken on Renata Damhuis as multimedia brand manager in a bid to support its burgeoning non games product range.

Damhuis kicks off with Print Artist which is being offered to retailers at a 50% trade discount until tomorrow (24 May). The SRP is u19.99, but may double this week to u39.99.

Sierra is hoping to reach a new customer base with Print Artist through Woolworths, Boots, Asda and Sainsbury's Savacentres.