HP adds more sauce to Preferred Partner Programme

Vendor centralises its channel sales resources and creates three new partners specialisations

HP has integrated its commercial channel sales department into its Solution Partner Organisation (SPO) group to centralise its resources and help drive further growth.

The vendor has also unveiled three new specialisations to its Preferred Partner Program (PPP), which it claims highlights its commitment to delivering value for partners. The new specialisations are: Sales Service, Office Printing and Office Printing Solutions.

Sales Service is targeted at HP Preferred level partners that have proven expertise in HP services sales and are looking to further expand their HP services offerings. The Office Printing and Office Printing Solutions form the new Imaging and Printing Group Office Specialisation Suite (IPSS).

Dave Poskett, director, SPO HP UK and Ireland, said: “The PPP remains at the heart of the SPO strategy and continues to deliver on the promise of growth, profitability and customer satisfaction that are the three key drivers behind its creation.

“The Specialisations remain a key component of the PPP where the specialist knowledge held by our partners and the resulting added value this provides to the end user cannot be understated and is a key area for development in our channel strategy.”

Since the launch of its Preferred Partner Programme (PPP) in EMEA, HP today revealed its revenue has grown by 13 per cent, with the number of HP Certified Professionals growing by 33 per cent on a year to date basis.

Steve Brazier, chief executive of Canalys said: “HP has succeeded in reinvigorating its channel business via the PPP into a channel program that has outperformed the industry as a whole and played a vital role in HP’s rise to the number one PC manufacturer position. HP is clearly proud of itsPreferred Partners and the further development of the Specialisations across the business units will help reinforce its expertise, partner knowledge and industry stature to the benefit of the end customer.”