Avaya opens up for SMB partners

Vendor pledges to make it easier for small business-focused VARs to gain accreditation

Jeremy Butt: Avaya is equipping partners with the certification to enable their success

Avaya has unveiled a range of new partner badges, including a pledge to simplify the process of gaining its SMB certification.

At its EMEA partner conference in Barcelona, the vendor launched a clutch of video-focused badges, included updated Video and Data Authorisations. VARs can also now seek to attain Video and/or Data Expert Status.

Individual techies are now offered the chance to become Certified Solutions Architects in unified communications and contact centre technologies. A video-focused badge is also being brought in.

Avaya is also introducing a global partner helpdesk and increased market development funds as part of a drive to make it easier for partners to gain its SMB certification.

Vice president of worldwide channels Jeremy Butt said: “Avaya is equipping channel partners with the technology, skills, certification and support to enable their success.”