C2000 opens up TDMedia

Distribution giant hunts for resellers to sign up to its vendor marketing initiative

Computer 2000 (C2000) has widened the reach of its TDMedia service which allows resellers to white-label its vendor marketing tool on their own web sites.

Launched earlier this year, TDMedia creates a dedicated content portal for vendors – displaying details of their products, solutions and services – which then sits within the reseller’s own web site.

C2000’s marketing team ensures the material is kept up to date with the latest information. The service is free to C2000’s resellers and can be run independently or incorporated within Tech Select schemes.

Sally Murdoch, marketing manager at C2000, said: “TDMedia is a very efficient way for vendors to engage and empower partners and drive incremental business for them. It’s a wonderful resource for resellers as it is totally free and they can fully integrate it into their own web site.

"TDMedia will really help them to raise their profile with customers, run regular marketing campaigns with minimal cost and effort, generate new leads and increase their sales," she said.

VARs will also have access to additional tools such as presonalised mail software and co-branded mass emailiers on product launches or promotions. The first 100 resellers that sign up to TDMedia will receive these extras free.