Channel Awards 2024: Brigantia's approach to distribution – a year of success and recognition

Angus Shaw, sales director at Brigantia, talks about the milestones the distributor has achieved in 2024 so far

2024 has proven to be a milestone year for Brigantia, marked by significant growth in its partner community, participation in numerous industry events, record-breaking revenues, and notable recognition within the channel for its dedication to delivering value. The company is now a finalist for the CRN Channel Awards’ Security Distributor of the Year, a testament to its achievements and commitment to the sector.

Brigantia’s success mirrors the success of its partners, a result of the company’s strong focus on the channel and its partners’ needs. The key to this achievement lies in Brigantia's comprehensive vendor portfolio and the support provided by its team of product specialists, all aimed at helping Managed Service Providers (MSPs) achieve their cybersecurity and business objectives.

A commitment to cybersecurity excellence

The protection of organisations from cyber threats remains at the forefront of Brigantia’s priorities. The distributor stresses the importance of maintaining high-quality cybersecurity solutions to build trust and foster long-term relationships with customers. This approach emphasizes Brigantia’s commitment to ensuring its partners can provide top-tier protection against cyberattacks.

Rather than offering an extensive list of vendors, Brigantia’s strategy involves carefully curating its portfolio to present partners with a single, high-quality solution for each cybersecurity challenge. The company’s rigorous vendor selection process and focused portfolio enable it to address real cybersecurity issues effectively while also maximizing commercial potential. By minimizing overlap, Brigantia ensures that its vendors complement one another, delivering a cohesive suite of cybersecurity products.

A channel-centric approach

Brigantia’s identity as a channel-first distributor has been fundamental to the success of its partners. The company ensures its partners receive the necessary support to thrive by assigning dedicated product specialists to every vendor, allowing partners to receive detailed, expert guidance on any product-related query.

The support Brigantia offers extends beyond product advice. The company creates opportunities and resources for its partners to enhance their service offerings, including in-person events, webinars, marketing resources, and product demonstrations. Every decision Brigantia makes is aimed at ensuring the ongoing success of its channel partners.

Harnessing the potential of a growing industry

The cybersecurity sector is rapidly evolving, presenting significant opportunities for growth. Brigantia, as part of this vibrant community, recognises the potential and is committed to supporting its partners in seizing these opportunities. The company acknowledges the critical role of specialised cybersecurity services in the current landscape and continues to bring market-leading solutions to its partners while providing comprehensive support.

What sets Brigantia apart?

Brigantia sets itself apart from traditional distributors through its quality vendor partnerships, the deep knowledge of its team, and its unwavering dedication to fostering genuine, mutually beneficial relationships. Being shortlisted as a finalist for Security Distributor of the Year underscores these strengths. Should Brigantia go on to secure this award, it will be a momentous occasion that highlights the distributor’s exceptional place in the industry.