ADP launches innovation taskforce to expand technologies and services

The crew’s first innovation initiative is already underway with Nutanix

Assured Data Protection (ADP) has unveiled an innovation team to expand its disaster recovery (DR), backup, and cyber resiliency services with the addition of new technologies that complement current data protection services.

Led by Tony Giannini (pictured), a seasoned executive from the IT service sector who recently joined ADP, the new team will focus on identifying and implementing technologies that bring new value to customers beyond the MSP’s current Rubrik-based offering.

“This is a great time to be joining Assured and a fantastic opportunity to work with the most talented people in the data protection space,” said Giannini.

“I’m looking forward to working with the innovation team to develop adjacent technologies that complement Assured’s as-a-service offer in a stand-alone product development business unit within the company.”

Giannini will be supported by UK-based cyber resiliency leaders Chris Deacon and Nik Grove, alongside other team members.

The squad’s first innovation initiative, which is already underway, has seen ADP partner with hybrid-cloud computing company Nutanix to deliver a first-of-its-kind backup and DR solution to customers.

Fulfilling a long-standing strategic vision of ADPs founders—and backed by a 2024 capital investment from Oakley Capital—the company is accelerating its global expansion.

While the US and the UK remain the MSP’s largest and most established markets, the company continues to scale its presence across Europe, Latin America, the Middle East, and North Africa.

This growth reflects rising global demand for consumption-based IT services and ADP’s managed offerings, which deliver added value by allowing organisations to offload the critical, but non-mission supportive, function of data protection and cyber resiliency/disaster recovery as a service.

Deacon added: “There’s a great need and demand for innovation in the backup and disaster recovery sector, especially around managed services.

“Nik and I have worked together as a team for over ten years, having built and run successful technology businesses in this sector.

“We understand the market and customer pain points, and we’re delighted to work with Tony Giannini to provide customers with more technology options to solve their specific challenges, while helping Assured diversify its technology portfolio.”