Atea Q3: PC refresh leads Norwegian VAR to growth across Northern Europe

Atea also attributed growth to increased spend in defense sector, and the EU’s NIS2 directive

Norwegian IT solutions provider Atea has clocked a solid third quarter performance off the back of the PC refresh cycle following the end of Windows 10 support.

Revenues picked up 5.6 per cent year-on-year to NOK 8.4bn (£629m).

EBIT jumped 13.3 per cent on the previous year to NOK 384m (£28.8m).

While gross sales increased 9.2 per cent to NOK 12.3bn (£922m).

“Our customers are steadily increasing their investment in IT and rely on Atea to deliver a complete range of IT infrastructure solutions and services,” said Atea CEO Steinar Sønsteby.

“With our scale, expertise, and leadership position in the Nordic and Baltic markets, Atea is ideally equipped to support customers in optimising their IT investments and navigating their digital transformation journeys.”

Business unit breakdown

Sales across hardware, software and services all climbed during Q3.

Hardware notched a 5.7 per cent rise from last year to NOK 5.8bn (£434.7m), driven by higher shipments of PCs and other digital workplace solutions.

Software swelled 17.1 per cent to NOK 3.9bn (£299.5m), with solid growth across all

product categories.

Services grew six per cent to NOK 2.4bn (£182.2m) owing to higher sales of consulting and product support services.

Geographic view

Atea grew in all but one region during the third quarter.

Its home turf, Norway, saw revenues spike 12.6 per cent to NOK 2.2bn (£166m), the highest of all the countries.

While sales across its three business units were driven by PC shipments and public sector demand.

This trend was seen across the rest of its Northern European regions, with revenue increases in Sweden (4.4 per cent), Denmark (4.5 per cent), and The Baltics (1.7 per cent) thanks to performance in PCs and private and public sector.

Finland, on the other hand, saw revenues fall 9.5 per cent from €71.1m to €64.4m (£56m), impacted by weak demand from the public sector.

Market trends

Atea attributes its positive Q3 performance to new frame agreements and an improved macroeconomic environment driven by several market factors.

Microsoft officially ended support for Windows 10 on October 14, 2025.

Atea said the end of Windows 10 support has led to a PC refresh cycle, as organisations migrate to Windows 11 by purchasing new PCs.

When refreshing their PC hardware, many organisations are opting to futureproof their purchases by upgrading to higher-end AI PCs, according to Gartner – an estimate largely backed up by channel experts speaking to CRN.

Nordic and Baltic countries are greatly increasing public budgets for the defense sector.

In addition, the Nordics are investing in IT to improve coordination of military command, control and operations across the region and within NATO.

Both trends are driving high growth in spending on IT infrastructure by Atea’s defense customers.

An additional driver of IT security investment is the EU’s NIS2 directive.

A large percentage of Atea’s customers fall within the scope of the NIS2 regulation and are required to register and confirm that they have implemented the cybersecurity measures of NIS2.