The 2026 Sales and Marketing Awards are open for entry!

It may only seem like five minutes since we were celebrating this year’s winners, but the 2026 Awards have launched TODAY!

Due to a busy year ahead, it has been necessary to move the awards slightly forward to avoid inevitable diary clashes over the summer months. Now, hopefully, the earlier awards date of 21 May will mean a lot less clashing with other channel events.

As ever, extensive research has been carried out to ensure the categories are the very best and most relevant they can be, and due to a combination of research and feedback we have 25 categories to choose from, including some exciting new ones.

What’s New?

Starting with the distributors, we have Best New Vendor GTM Campaign – so many distributors do amazing things with their new partners, and now is the time to shout about it. We also have a Best Marketing Team award because we all know how important it is to be part of a winning team.

For the resellers, we have Best New Customer GTM Campaign – a chance to share some of the inspiring and ingenious campaigns you have run to attract and win a new customer and help drive them to greater success.

In the vendor section, we have a Best Partner Platform Award. There are so many vendors that run amazing partner platforms that increase sales and reduce complexity – we want to hear about them.

Finally in the General category we have split best channel marketing and PR Agency into two separate categories due to the demand for these awards last year, and are looking for Channel Services companies to share their best campaigns with us this year – showing us what they are really doing for their channel customers and how they are making a difference. Finally, The Most Innovative Use of AI is aimed at any company in the channel ecosystem that has used AI in a particular sales/marketing campaign or initiative, and seen amazing results.

Please do have a read through all the categories and criteria on the official CRN Sales and Marketing Awards page.

The deadline for entries is Friday 20 February, and the event itself is taking place on 21 May 2026 in central London.

Good luck, and we are looking forward to hearing about all your sales and marketing successes!