Dell kickstarts 2025 with new partner programme
New channel scheme to double down focus on AI and sustainability
Dell Technologies has launched its 2025 partner programme, introducing new rewards for different tiers which intend to tackle the AI opportunity as well as environmental challenges.
The programme will reward partners with a new two per cent Storage+ growth incentive upon reaching their quarterly targets.
Dell client PC business - the vendor’s unit that designs, manufactures and sells PCs - will provide Titanium firms with a 1.5 per cent client expansion boost when they meet their quarterly client PC unit target.
This initiative represents the company’s largest recent investment to date in that segment.
Metal tier partners will also receive an additional four per cent Compete Select acquisition rebate when they win new business with Dell storage, data protection, or Client+.
The rebate is now also available for large, underpenetrated accounts, as the company aims to add further end users to acquisition rebate eligibility.
Renewed focus on AI
Dell’s new AI PC portfolio will also aim to enable companies to benefit from the upcoming PC refresh cycle, as AI PCs shipments are set to go up 165.5 per cent this year and global IT spending to increase by ten per cent.
Beyond AI PCs, the broader artificial intelligence ecosystem will be at the heart of Dell’s channel track, with a key focus on supporting AI solutions such as data management, power & cooling, and networking.
“We’re embedding AI in our solutions to make them more intelligent, enabling customers to run AI workloads on our products, supported by our services offerings,” said the vendor.
“We’re giving partners access to AI-enabled architecture like the Dell AI Factory to help them build AI capabilities on our industry-leading portfolio.
“We’re co-engineering an open AI ecosystem with strategic partners, so deployments are repeatable, scalable and drive time-to-value.”
These AI updates come as the US giant cut jobs less last year in an attempt “to leverage the power of AI to increase productivity.”
Sustainability as a goal
Dell also has sustainability on its mind, as the PC refresh will be supported by the company’s asset recovery services to help partners retire legacy IT assets in an environmentally friendly way.
The vendor will also offer an energy efficiency calculator, messaging resources, an RFP portal tool, on-demand training and product carbon footprint reporting to its partnering firms.
“As we enter our new fiscal year, I’m incredibly proud of Dell’s partner ecosystem,” said Denise Millard, chief partner officer at Dell.
“Together, we’ve built one of the largest go-to-market engines in the industry, with partners contributing approximately 50 per cent of our net revenue - an extraordinary achievement.”
Jason Boxall, SVP of advanced solutions Europe at TD SYNNEX, added: “These updates empower our partners to better serve their customers, promote responsible business practices, and deliver measurable value.
“By prioritising sustainability, we ensure that our partners can contribute positively to the environment and society, enhancing their reputation and success in the market.”
The partner programme updates come after the company received feedback from different partners who pinpointed which tools, policies and processes needed to be improved.
If you're interested in all things sustainability, consider registering for our next Sustainability in Tech event at BAFTA, London on 13 February. To book your place, click here.