Evolve IP makes deal with IT Naturally to boost sustainable tech delivery

This couldn’t come at a better time,” said Richard Gardner, CEO of IT Naturally

Cloud-based collaboration solutions provider Evolve IP has partnered with MSP IT Naturally to drive sustainable and human-centric IT solutions across EMEA.

Through this partnership, Peterborough-based IT Naturally will offer a range of Evolve IP’s enterprise-grade, white-label solutions from its Anywhere Product Suite.

Anywhere Product Suite is a value-add solution aims to help organisations thrive in a 'work anywhere' world.

Evolve IP also provides native integration with collaboration platforms such as Webex and Microsoft Teams.

The new partners will also aim to deliver sustainable and human-centric IT solutions to the managed services industry.

"IT Naturally's dedication to delivering easy-to-use, flexible technologies and being sustainably conscious, resonates with Evolve IP's strengths,” said Jamie Hughes, UK sales director at Evolve IP.

“We are excited to support IT Naturally as they expand their customer base, offering businesses alternative technologies that can enhance their communication strategies."

Richard Gardner, CEO at IT Naturally, added: “We’re really excited to partner with Evolve IP and the cutting-edge telephony solutions they provide.

“There’s a clear opportunity for our clients to enhance their telephony setup, with the added benefit of having a single, trusted MSP - IT Naturally - to deliver the changes and wrap it all with 24/7 support from our service desk.

“It’s a great addition to our portfolio, complementing our existing Teams Telephony offering, and with the BT copper line switch-off now imminent, this couldn’t come at a better time.”

This partnership comes shortly after Evolve IP, in collaboration with research house Cavell, revealed that the UK cloud telephony market could be worth £1.76bn by 2028.

In 2024, the distributor expanded its headcount and revenue by merging with ATSG, creating what the company referred to as an MSP powerhouse.

This also marks the company’s second partnership agreement in the last 12 month, following the one with Gloucester-based reseller F&M Telecommunications in August 2024, giving it access to an extended suite of cloud-based collaboration solutions.