Meta Eagle aims for 40 per cent revenue growth as it marks eight years

The Birmingham MSP grew revenues a staggering 80 per cent in its year-end 2025

Meta Eagle wants to soar to greater heights after seeing revenues fly as a result of its efforts in automation.

Founded in 2017, today marks the MSP’s eighth birthday in industry.

Its co-founder and director, Lee Robinson (pictured) tells CRN how its 2025 financial (September 1 – August 31 2025) has been the year Meta Eagle turned the corner of profitability with some whopping stats.

“After years of investment and making sure we had all the right tech and the right stack, we've now got a business that's viable and proven and having that confirmation of profit was just the cherry on the cake.”

Meta Eagle has so far achieved a revenue increase of 80 per cent, almost doubling turnover in its year-end 2025, and a gross profit rise of 12 per cent on the previous year.

“And then the bottom line, which is the one that counts, net profit was up 1,500 per cent on the previous year.

“The reason there is such an astronomical jump in the bottom line is because we spent a lot in the previous two years investing into the business.”

The road to becoming profitable

Robinson reveals his secret to becoming profitable was plugging cash into automation that trims otherwise mundane admin tasks.

“We don't have to have people sit there doing mundane things and repetitive tasks. So that investment has then allowed us to be more efficient, which has then allowed us to be more profitable.”

As already hinted, Meta Eagle put a lot of time and money into its right tech stack, which Robinson highlights as another factor in its financial success.

“We want to make sure we're offering what we believe is best in class to customers.

“It costs a certain amount of money to make sure you've got certain products and offerings in place.

“So a lot of investment went into that to make sure what we were offering was the best of breed, and we could go and confidently pitch it to prospect clients.”

2026 goals

After a monumental 2025, Robinson now eyes fresh targets for next year.

“We’ve got fiscal targets that are quite ambitious,” he says.

“We’re working towards 40 per cent growth in terms of revenue, and then I expect the gross net to follow suit.”

He adds his own personal goal is to keep growing monthly recurring revenue, keep on boarding new clients and go for some “heavy hitters.”

“We've had some good opportunities in the past with some big companies, some big brand names, and I want that to continue again.”

To achieve his objectives, Robinson reveals a switch of strategy from previous years.

“Historically, we've always relied on word of mouth and opportunities and referrals,” he explains.

“Now we're at the point where we're pivoting slightly to question how good we would be if we were doing outreach campaigns.

“Say, for example, Windows 10 coming to end of life. Have you got someone that's managing that for you? Oh, you don't. Perhaps you need a managed service provider.”

The possibility of M&A

While acquisitions aren’t the main factor of his growth plans, Robinson doesn’t rule out the possibility of an M&A deal.

“It's got to be the right opportunity. I certainly don't want to just be acquiring for the sake of acquiring,” he says.

“The customer base is lower down the list of priorities.

“Yes, it would have to be of a particular scale. One, to make sure that it's viable to do. But then two, so it's not a pipe dream, and it's realistic.

“In terms of locality it would depend on the company we were acquiring.

“Remote work is everywhere now. So it doesn't necessarily have to be where we are. But if it was a large client base with customers in Birmingham, and they were in Birmingham, then that’s so much easier.”

He ranks the above three points in order of importance with size, locality, followed by customer base.

“It is very stressful in the MSP world. You've got to have the appetite for it.

“And I know there's MSPs out there who’ve had difficulty in scaling, maybe because they're a bit more of a traditional method, or perhaps even lean a little bit more to break fix.

“They've been doing it a long time, and they don't want the stress anymore. So that kind of opportunity could work well for everyone involved in that they get to walk away, their customers get looked after, and we get to scale.

“So those are the criteria, really, where I think this might be a good fit, let's sit down and do some due diligence.”

Managed services hold the key

It comes as no surprise that managed services are the biggest growth driver for an MSP, including Meta Eagle.

But Robinson explains how the firm works “a little bit differently”.

“We don't allow customers to mandate what products they have.

“If you come on board as a managed service customer, you'll have our RMM product, you'll have our endpoint and detection product, you'll have our backup product. So we package that all into one and then it's one easy price per seat per month.

“Managed services accounts for about 70 per cent of revenue, and all of those products are wrapped within that managed service title.”

Automate to subjugate (cost challenges)

Robinson names the increasing cost of running a business as the biggest hurdle in front of Meta Eagle.

“You’ve got to look at that as a business owner and ask how you’re going to overcome that.

“Are you going to slap ten per cent on everything for clients? That’s probably not the right way to go.”

Instead, he suggests leaning heavily into automation to deal with the shock of price hikes.

“How we continue that is a lot of work that we're doing into AI.

“We’re doing a lot with our support system and services. We've got our own instance of AI that crunches a lot of information and data and helps take away a lot of firstly, the mundane tier one tasks that aren't that challenging or interesting, but then also they are doing a lot of the admin tasks that's just giving people time back to go and do either the more interesting stuff or the more lucrative stuff.”