Sales and Marketing Awards 2025 Shortlist – OUT TODAY!

Below is a full list of all the companies that made it through to the next stage of the awards – congratulations!

CRN is delighted to unveil the 2025 Sales and Marketing Awards (SMA) shortlist today.

A huge well done to everyone who made it onto the next stage. The entries will now go on to the second panel of judges who will decide the winners to be revealed at the eventon 26 June.

IMPORTANT NOTE: Some companies may notice that they appear in more than one category, despite entering only one – that is because the judges felt their entry also stood a very good chance in the other category.

Other entries have been moved by the judged into what was deemed a more appropriate category based on the entry, so please do have a good look through to make sure you haven’t missed yourself.

We have also merged two categories into one – Best Company to Work For (Reseller) because it was apparent that revenue distinction wasn’t needed, therefore going forward the category will just be a single catch-all category.

There are also two awards in the Distributor categories that will be announced on the night itself, just to keep the excitement going a little longer.

We will be happy to explain all the changes if you have any questions.

Congratulations to all those who made the shortlist, and to those that didn’t, we hope you will try again in 2026 and thank you for your continued support of the awards.

To find out more about the awards and to book a table, please visit the official site here.

THE 2025 SMAs SHORTLIST:

RESELLER

Best New Business Win

Focus Group

Trustmarque

Edge Computers

Best Sales Team

Higher Ed team, Softcat

Kascade

Techary

TIEVA

Trustmarque Healthcare Team

Best Marketing Campaign

Cisilion

Edge Computers

ET Works

SCC

Xeretec

NTT Data Business Solutions

Tieva

Best Company to Work For

Kascade

Opus Technology

Techary

Softcat

TET Limited

Best Customer Event

Cisilion Ltd – client experience centre launch

Grey Matter – Women in Tech: A New Era

Loqate – Data Detox Experience

MTI Technology – Unlocking The Power of Generative AI

Network Group, Exhibition, Gala and Awards

Probrand – IT Expo

Softcat - The Big Cyber Summit

Sales Star Award (individual)

Imogen Toms, Softcat

Malva Wedberg, Focus Group

Richard Calvery, Trustmarque

Sinead O’Donnell, MTI

Greg Upton, FNG

Marketing Star Award (individual)

Aaron Hayes, Aabyss

Jade Churchill, TET Limited

Jasmin Parncutt, Softcat

Ludmilla Pereira, Trustmarque

Rob White, FNG

Click through for the distributor, vendor and and other categories.

DISTRIBUTOR

Best Marketing Campaign

Ingram Micro

Northamber

Purdicom Ltd

TD SYNNEX

Westcoast

Best Company to Work For

Exertis

Ikonic Technology

JLC Distribution

Midwich UK&I

Purdicom

Target Components

TD Synnex

Best Partner event

Exertis – Advancing LGBTQIA+ Inclusion in Tech

Purdicom Ltd – RUCKUS Networks UK Partner Day

TD SYNNEX – Elevate with HPE Accelerate

Westcoast Cloud – Future Now

Best Operations Team

Exertis

JLC Distribution Ltd

Midwich

NetXL Distribution Ltd

TD SYNNEX

Westcoast

Sales Star Award (individual)

TO BE ANNOUNCED ON THE NIGHT

Marketing Star Award (individual)

TO BE ANNOUNCED ON THE NIGHT

Click through for the vendor and other categories.

VENDOR

Best Channel Programme

Absolute Security

Coro

Darktrace

Epicor

Netwrix Corp

Tenable

Best Partner Event

Barracuda Networks – Tech Summit 24

Bitdefender – The Race to Maranello

ESET – 2024 Partner Conference

Keeper Security – Atlassian Williams Racing Centre lunch/experience

Samsung – Samsung One Awards

Uptime – Uptime Live

Best Company to Work For

Coro

Exclaimer

Sophos

Rocket Software

Best Marketing Campaign

Absolute Security

Box

Crowdstrike

HPE

HPE Aruba networking

Logitech

Innovation Award

Abnormal

Coro

Epicor

Exclaimer

Meta Horizon Managed Solutions

Stock in the Channel

Sales Star Award (individual)

Andy Fidgeon, Coro

Craig O-Sullivan, Logitech

Pavin Varughese, JetPatch

Yanan Wang, Box

Marketing Star Award (individual)

Claire Saines, HPE

Louise Buxton, Exclaimer

Rob Thomas, Coro

GENERAL

Best Channel Marketing/PR Agency

Bite IT Marketing

CI Group

GetCrisp

Ice Blue Sky

Ice and a Slice

Purechannels

Telev8 Limited

Xsell Ltd

Services to Channel Sales Award - NEW

Harbor Solutions

Recur and Alate

Robertson Sumner

Stock in the Channel

Best use of data/AI in a marketing campaign

Jam 7

NTT Data Business Solutions

Mindgard

MTI Technology

Westcoast