Sales and Marketing Awards (SMAs) 2025: All the winners

Congratulations to everyone who lifted a winners’ trophy at the CRN Sales and Marketing Awards last night

The CRN SMAs are over again for another year, and congratulations go to all our winners and judges’ commended.

On a glittering (and warm) evening at the Marriott Grosvenor Square in London, a host of sales and marketing experts gathered to celebrate their amazing achievements in what has been another challenging year for businesses.

See below for the full list.

RESELLER CATEGORIES:

Best new business win

Winner: Focus Group

Best sales team

Winner: TIEVA

Judges commended: Kascade

Best marketing campaign

Winner: Tieva

Judges Commended: NTT Data Business Solutions

Best company to work for

Winner: TET Limited

Judges Commended: Opus Technology

Best customer event

Winner: MTI Technology – Unlocking The Power of Generative AI

Judges commended:

1 - Probrand – IT Expo

2 - Softcat - The Big Cyber Summit

Sales star award (individual)

Winner: Imogen Toms, Softcat

Judges Commended: Sinead O’Donnell, MTI

Marketing star award (individual)

Winner: Jasmin Parncutt, Softcat

Judges Commended: Jade Churchill, TET Limited

DISTRIBUTOR CATEGORIES

Best marketing campaign

Winner: Ingram Micro

Best company to work for

Winner: Midwich UK&I

Best partner event

Winner: TD SYNNEX – Elevate with HPE Accelerate

Best operations team

Winner: Midwich

Judges commended: Westcoast

Rising sales/marketing star award (individual)

Winner: Ben Gane – Northamber

VENDOR CATEGORIES

Best channel programme

Winner: Epicor

Best partner event

Winner: Samsung – Samsung One Awards

Best company to work for

Winner: Exclaimer

Best marketing campaign

Winner: HPE

Judges commended: HPE Aruba networking

Innovation award

Winner: Coro

Judges commended: Meta Horizon Managed Solutions

Sales star award (individual)

Winner: Craig O-Sullivan, Logitech

Judges commended: Yanan Wang, Box

Marketing star award (individual)

Winner: Louise Buxton, Exclaimer

GENERAL CATEGORIES

Best channel marketing/PR agency

Winner: Bite IT Marketing

Judges commended: Purechannels

Services to channel sales award

Winner: Robertson Sumner

Best use of data/AI in a marketing campaign

Winner: Jam 7

Congratulations again to all our winners! See you all again in 2026!