Snowflake taps former AWS leader Christopher Niederman to lead alliances and channels strategy

Niederman brings over 30 years of experience in tech

Snowflake has named Chris Niederman as SVP of alliances and channels to leverage “the power of data to unlock innovation and fuel business and modern operating models.”

Niederman brings more than 30 years of IT expertise and has held various leadership roles at international vendors.

For the last 11 years, he worked at AWS, joining in 2014 as GM of worldwide strategic alliances.

Four years later, he became MD of global systems integrators, before stepping up as MD of AWS industries and solutions.

Prior to that, Niederman spent more than seven years at VMware, which he joined as regional field sales director, central US.

He assumed different executive jobs at the company, such as director of central US partner sales, senior director of Americas solution provider sales and field channel operations, as well as senior director of national partner sales.

He also occupied various regional, sales, and alliances leadership positions at tech organisations such as Configuresoft, Vintela,NetIQ, NetFrame Systems, and NeXT.

In his new function, Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, with a prioirity of increasing revenue and collaboration through the Snowflake AI Data Cloud.

"Chris's unparalleled experience pioneering partner-led growth for major industry players is a game-changer,” said Mike Gannon, CRO at Snowflake.

“I'm incredibly excited to aggressively scale Snowflake's business via this ecosystem, and thrilled Chris's leadership will propel our alliances and channels programme to its next phase of exponential growth."

Niederman added: “Throughout my career, I've seen how a thriving partner ecosystem and partner-led growth directly impact customer success.

“Snowflake's partners are at the forefront of innovation, extending the power of the AI Data Cloud and enabling our joint customers to unlock maximum value from their data and drive business outcomes.

“I look forward to getting to work, meeting our partners and customers in the field, and deepening these critical relationships to accelerate our joint successes."

Niederman will be assume his new responsibilities on 21 July.