SYNAXON unifies brand amid MSP push

UK channel business accelerates MSP push as it promises simplified partner experience

SYNAXON UK has fully aligned its business under a single brand identity, mirroring the German parent company, as part of its ongoing “SYNAXON as one brand” strategy.

From today, all UK website content is consolidated under synaxon.com, promising simplified access and a consistent experience for partners.

As part of the overhaul, the company has also rebranded its Project Support service as Hub Enterprise Solutions.

The consultancy arm provides expert guidance on migration, integration, and infrastructure projects, reflecting SYNAXON’s push to deliver enterprise-level value to its channel partners.

“Unifying under one brand makes it easier for partners to work with us and grow their business,” said Mike Barron, MD of SYNAXON UK (pictured).

“It also gives us greater access to resources, expertise, and back-office support from Germany, which we can pass directly on to our partners.”

“Our strength is in working as one organisation," added Miguel Rodriguez, executive board member of SYNAXON AG.

“By aligning the UK business fully with Germany, we ensure partners benefit from the same scale, stability, and expertise across all markets.

“This demonstrates our long-term commitment to supporting growth for our reseller and vendor partners internationally.”

The move follows SYNAXON’s recent launch of a refreshed logo and branding, alongside the repositioning of SYNAXON Marketplace, signalling the next phase in the company’s growth strategy.

SYNAXON UK has posted sustained annual growth exceeding 50 per cent, while sales via SYNAXON Hub, its product sourcing and distribution arm, are set to nearly double this year, highlighting the momentum behind the business.

“Our business, reputation, and influence are growing quickly,” Barron added.

“The strength of our colleagues in Germany gives us the foundation to deliver reliable, trusted service. We are ready for this next phase of growth - together, as one SYNAXON.”

The rebrand falls in line with Rodriguez’ mission statement for 2025: doubling revenue and strengthening the international business, especially with small MSPs and resellers.

“Our main goal is to enhance the position of small MSPs and resellers in the market. We support them with professional back-office services such as project support and resalable managed services, helping them to be more successful,” he told CRN in December.