TP-Link and Mast Digital partner to deepen UK reach

New collaboration follows the vendor’s increased investment in the country

TP-Link has announced a partnership with Doncaster-based distie Mast Digital to provide British business with enhanced surveillance solutions.

TP-Link’s networking and security products will aim to strengthen Mast Digital’s portfolio of CCTV & security systems, intruder alarms, access control, intercoms, professional AV equipment, and aerial and satellite solutions.

The distributor will now sell TP-Link’s professional offering, such as VIGI surveillance, which includes Bullet, Dome, Fisheye, and Turret cameras, along with network video recorders (NVRs), and Omada networking solutions.

These technologies are supported by Omada Central, TP-Link’s cloud-based platform that enables remote, multi-site network and surveillance management.

“At TP-Link, we’re focused on empowering our channel with simple, powerful and robust technology that delivers real results,” said Ben Allcock, sales director UK&I at TP-Link UK.

“Our partnership with Mast Digital reflects our commitment to make it easier for partners to offer unified solutions with the full backing of TP-Link’s innovation and support.”

Matthew Jones, technical manager at Mast Digital, added: “We’re proud to partner with TP-Link to offer our customers a complete, scalable solution that combines surveillance and networking technologies.

“The addition of Omada Central unlocks new opportunities for our partners, giving them greater control, flexibility, and long-term value in their projects.”

In addition to TP-Link, Mast Digital also works with Dahua, AJAX Systems, Comelit-PAC, and Monitor Audio in the UK.

Founded in 1996, China-based ISP, business and consumer networking TP-Link, which is now involved in over 170 countries, and has recently doubled down its focus on the UK.

In February, it opened its largest UK and Ireland national distribution centre.

The 72,000-square-foot warehouse established in Newbury, will aim to boost its storage capacity by 50 per cent.

In October 2024, the organisation also set up new global headquarter in California, in addition to the one already in Shenzhen.

This new hub came in response to US scrutiny regarding the company’s pricing strategies and the national security risks associated with its growing market share, according to Bloomberg.