HP launches SMB networking specialisation

EMEA-only badge offers improved financial perks and access to HP's Network Design Centre

HP has launched an SMB networking badge, offering qualifying partners financial incentives and access to tailored network design options.

The vendor said it has a strong heritage in the SMB space through HP ProCurve and 3Com, which it rebranded last year as HP Networking.

But it said the new EMEA-only SMB Networking programme offers partners better financial incentives, as well as account management, sales and marketing tools, and lead generation benefits.

Qualifying partners will also enjoy preferred access to HP's EMEA Network Design Centre, HP said.

The vendor has already begun the hunt for recruits across EMEA.

Maarten Reinders, channel sales director at HP Networking EMEA, said: "With the help of this new specialisation, HP enables our channel partners to offer SMBs the expanded HP Networking portfolio, while also offering them financial incentives and access to tailored network design options."