Avanade acquires Microsoft AI specialist Robiquity

The deal snapping up a Manchester-based partner will bolster Avanade’s AI and automation capabilities as customers look to turn AI ambition into impact

Microsoft partner Avanade has agreed to acquire Robiquity in a move to expand its Microsoft and AI capabilities.

Robiquity, founded in 2016, specialises in using Microsoft technologies to automate and modernise how businesses work.

The Manchester-based company has worked with EVRi, NHS Scotland, the Ministry of Justice, Virgin Media O2 and others.

Its team holds more than 200 Microsoft certifications and delivers projects through a solution factory model designed to help organisations deploy and scale AI.

The acquisition will expand Avanade’s capability to provide clients with more AI expertise, following its investment push into specialists focused on rapidly building AI agents and agentic solutions alongside customers and the launch of Frontier Studios, an AI transformation model designed to help customers accelerate AI adoption.

Commenting on the deal, Avanade CEO, Chris Howarth, said, “Robiquity has built something special, a team with deep Microsoft expertise, a genuine commitment to client outcomes and a culture of continuous learning that aligns closely with our own.

“That combination of technical excellence and people-first values is exactly what our clients need as they look to move from AI ambition to real, lasting impact.”

The deal will enable Robiquity to access Avanade’s global reach and wider ecosystem, while bringing its capability in agentic AI, low-code development and automation delivery to Avanade.

“Joining Avanade is a natural next step for our business, creating exciting opportunities for our clients and our people,” Tom Davies, CEO of Robiquity, said.

“Becoming part of Avanade will allow us to bring our expertise to more clients and markets, while building on the culture and approach that have shaped Robiquity”.

Earlier this year, Avanade CEO told CRN that the business was progressing on two formal acquisitions.

He confirmed the company was continuing to target Microsoft-focused partners that would boost either their geographical footprint or add new capabilities.

Financial terms of the deal have not been publicly disclosed, and completion of the acquisition is subject to regulatory approvals.