Datadog eyes UK in next datacentre takeover

US-based cloud apps platform is growing its regional pawprint to support partners with specific UK data residency, privacy and security requirements

Datadog today mapped out its blueprint for a UK datacentre presence.

The New York-HQ firm is adding the UK to its roster of existing service locations in North America, Asia and Europe.

The expansion, which is expected to open later in 2026, aims to support UK regulated industries with accelerated cloud adoption as data governance and security requirements continue to evolve.

A UK datacentre presence will expand the NASDAQ-listed vendor’s ability to support partners and their customers that require local storage of operational data in the region.

Datadog’s UK partners include Qodea, SoftwareOne, SCC, Bytes and Softcat.

By keeping data in-region, organisations can also reduce latency and use Datadog’s full observability and security platform from a single UK-resident environment.

“This creates significant opportunities for UK partners, particularly those supporting the public sector and regulated industries,” said Datadog VP of EMEA, Steve Barrett (pictured).

“It expands the addressable market for partners who can extend their portfolio with a unified observability and security platform. More broadly, it reinforces Datadog’s long-term investment in the UK and our commitment to supporting customers as their regulatory, compliance and operational needs evolve.”

The UK is Datadog’s latest region for expansion after it revealed plans to open its first Australian datacentre in April last year.

Cloud adoption speeds up

Regulated industries in the UK such as government, banking, healthcare and higher education are seeing rapid cloud adoption.

According to a survey from the London Stock Exchange Group, 82 per cent of financial services firms operate in multi-cloud or hybrid environments.

In the public sector, annual digital technology spend exceeds £26bn, with around 60 per cent of IT systems running on cloud infrastructure, according to GOV.UK figures.

Companies are also adapting to evolving UK data governance, including changes introduced under the Data (Use and Access) Act 2025, which has increased focus on where operational data is stored and processed.