DoiT lines up further M&A as it doubles down on automation and FinOps expansion

COO Steve Mills speaks to CRN about the firm’s organic and M&A strategy

Cloud optimisation specialist DoiT is planning to continue its acquisition strategy into 2026, following three deals completed last year as the firm looks to deepen its capabilities across FinOps-adjacent domains.

Speaking to CRN, chief operating officer Steve Mills said the company has no plans to slow its inorganic growth, backed by a dedicated investment fund launched earlier this year.

“We expect to continue pursuing acquisitions in 2026,” Mills reveals.

“We launched a $250m M&A fund back in March specifically to be able to invest in companies that will help us accelerate automation across FinOps-adjacent domains.

“In 2025, we acquired capabilities spanning cloud architecture, Kubernetes, security and data cloud management.

“Looking forward, we’ll continue to prioritise areas that strengthen that portfolio.”

He adds that the firm is highly selective when assessing potential targets, with a strong emphasis on expertise, customer trust and strategic alignment.

“When DoiT makes a deal, I’d say the key things we look out for are a deep expertise in high-demand cloud domains, alongside customer trust and a strong delivery track record.

“Proven expertise is essential. We also consider whether the organisation is a clear strategic fit with DoiT’s platform and capabilities, and whether the company has an automation and AI-first mindset.”

Alongside M&A, organic growth remains a core pillar of DoiT’s strategy, with customer success at the centre of its approach.

“Our organic growth strategy starts with customer success.

“We’re focused on delivering measurable outcomes and maintaining high customer satisfaction - which is proven by our 98.5 per cent CSAT.

“We’re always investing to expand our capabilities and the scope of how we help customers navigate the complexities of modern multi-cloud operations at a global scale.”

FinOps expansion

A key area of focus is DoiT’s evolving view of FinOps, which Mills says is expanding beyond traditional finance teams to support a broader range of cloud stakeholders.

“One of our major areas of focus is broadening what is widely accepted as the definition of FinOps.

“We’re evolving beyond a finance-only view to support optimisation and decision-making across the entire cloud estate, for a wider set of stakeholders and teams.

“Today, that translates predominantly to practitioners and decision makers spanning cloud infrastructure, platform, data, and finance and procurement teams.

“We believe the market is quickly shifting toward deeper - and quite necessary - cross-functional accountability for cloud investments, and we’re rapidly building and innovating to stay ahead of that need for our customers.”

As the year unfolds, Mills says 2026 will be about differentiation, particularly as customers look for better ways to manage the cost and performance of AI-driven workloads.

“In 2026, we want to differentiate DoiT further by delivering a market-defining answer to the challenge of FinOps for AI. AI-driven workloads are expanding, and customers need better ways to manage cloud spend, performance, and accountability. We plan to define that next evolution.

“We’re going to do this by focusing on pairing DoiT Cloud Intelligence’s deep platform capabilities with our world-class technical experts to help customers operate AI at scale with confidence and efficiency.”

However, Mills acknowledges that the pace of change in cloud and AI also presents challenges for both the company and its customers.

“The biggest challenge for us at this stage, and the biggest opportunity, is helping customers stay in control as the cloud becomes more automated, more AI-driven, and more cross-functionally aligned.

“AI workloads introduce new cost structures and performance trade-offs that many organisations are still learning to manage.

“On top of this, cloud estates are becoming more and more complex as customers run multi-cloud, containerised infrastructure alongside their AI workloads.

“Our customers are investing in all of these categories to stay ahead of mounting competitive pressures in the market, and we will continue to meet them wherever they are in their journey and help them to always stay ahead of the curve.”