Proofpoint launches new global partner programme
Proofpoint Partner Network introduces new tiers with a focus on AI, data security and services
US-based vendor Proofpoint has launched Proofpoint Partner Network, a revamped channel programme designed to help partners accelerate growth as cyber threats continue to rise.
The scheme introduces three new tiers: Select, Elite and Elite+.
Proofpoint said the structure will recognise partner investment and performance while offering clearer pathways to increased benefits and rewards.
Mid- and top-tier members will reportedly gain access to not-for-resale (NFR) licences to support hands-on learning, customer demos and deeper technical enablement.
The vendor is also expanding its routes to market through the AWS and Microsoft Azure marketplaces, which it said will open up new opportunities across AI, data security and services.
The organisation added that the programme will help partners build and scale security services, including health checks and certified deployment offerings.
“Partners play a critical role in helping reduce risk, simplify security and drive measurable outcomes for customers,” noted Stan de Boisset, SVP of global channels at Proofpoint.
“The Proofpoint Partner Network reflects how the market is evolving, built to help partners win with stronger economics, clearer protections and the tools they need to build successful, long-term practices around the most trusted human-centric security platform in the market.”
The launch comes a few months after de Boisset told CRNthat Proofpoint was planning updates to make it “the number one cyber vendor” for partners in both growth and margin.
He also said the company was increasing investment in data security to help partners accelerate adoption and enable customers to add new capabilities more quickly.
While Proofpoint’s channel model “hasn’t always been consistent or fully applied everywhere,” de Boisset explained the goal is to move to “one programme, one structure, one set of benefits and one set of requirements” globally.
“The requirements you have in Poland might differ from those in North America in terms of revenue bands or certifications, but the benefits and structure will be the same,” he added.
The firm has also strengthened its presence across EMEA over the past year.
In November, it expanded its Cork operations, adding roles including data scientists and AI specialists as it opened its AI Innovation Centre.
In June, the organisation enhanced its local datacentre offering in the UAE following the introduction of the facility earlier this year.
A month prior, it signed a definitive agreement to acquire German vendor Hornetsecurity in a $1bn deal.
The company also opened a datacentre in Saudi Arabia in February 2025.