Sales and Marketing Awards 2026 shortlist revealed

Congratulations to all our shortlisted finalists! Your entries will now go onto round two, where a panel of independent judges will select the winners

After some intense scrutinising of entries, CRN is pleased to reveal the 2026 shortlist for the Sales and Marketing Awards.

To all those who made the list – congratulations! You do not need to do anything further as far as your entries are concerned – they will now be seen by the round two judging panel who decide the winners.

All you need to do is book your table, sort your outfits out and look forward to celebrating a year of success with your peers in this brilliant industry. The Awards themselves will take place on Wednesday 20 May at the Marriott Grosvenor Square, London.

Well done to all our finalists once again. The shortlist is below:

Reseller Shortlist

Best Sales Team

Buy IT Direct

PureCyber

Sumillion - DTA Team

Techary

Best New Customer GTM Campaign

TO BE REVEALED ON THE NIGHT

Best Marketing Campaign

2Connect Digital Solutions – Transparent Connectivity Pricing Campaign

Air IT Group – Company Rebrand campaign

Computacenter - VDI 2025

ET Works - The NC2 PoC Factory

Fujitsu/Intel/Sharper B2B Marketing

Kascade - Secure by Design

Best Company to work for

Cloud9

F One Technologies

Flotek

Kascade

Opus Technology

Sumillion

Techary

Best Customer Event

Celerity - AI Innovation Round Table

Kascade - Define tomorrow 2025

Saepio Information Security - The Cyber Debate at BAFTA

SEP2 - Cyber Summit

Softcat - Softcat Aspire

Sumillion - IT Summit 2025

Trustmarque – Fusion Live 2025

Sales Star Award (individual)

Alex Christopher - Elevate Cloud

Amy Mott - Sumillion

Amy Twinning - Kubus Group

George Black - Elevate Cloud

Jamie Forbes - Elevate Cloud

Luke Armitage - Kubus Group

Ste Keogh - Everything Tech Group

Marketing Star Award (individual)

Morgan Foord – C-IT Group

Myles Thornton - Sumillion

Distributor Shortlist

Best Marketing Campaign

Exclusive Networks

Hammer Distribution

TD SYNNEX

Best Company to Work For

Ikonic Technology

JLC Distribution

Midwich UK&I

Purdicom

Best New Vendor GTM Campaign

TO BE REVEALED ON THE NIGHT

Best Partner event

GIACOM - Imagine Nation 2025

Hammer Distribution - Enterprise Summit 2025

Infinigate UK&I - CyberVerse

Nimans - Nimans Live 2025

Purdicom Ltd - The Purdicom Partner Day 2025

QBS Software – VIPP Day 2025

TD SYNNEX - Destination AI

VIP UK – VIP Cup

Best Operations Team

Circular Computing

Westcoast

Best Marketing Team

ASM Technologies Ltd

Circular Computing

Hammer Distribution

Infinigate UK

TD SYNNEX

Vendor Shortlist

Best Channel Programme

Acer UK

Draycir

TP-Link

Zoom

Best Partner Event

Abnormal AI - Fit for Success

AvePoint OnPoint 2025

BT Wholesale - Partner Plus Live 2025

Gamma Communications - Gammaverse 2025

Kingston Technology - Escape to Kingston Palma

Neat - 2025 UKI Partner Day

TP-Link - TP-Link Partner Summit 2025

Best Company to Work For

BenQ UK

Cyera

Exclaimer

Western Digital

Best Marketing Campaign

Absolute Security

Acer UK

Circular Computing

HPE

HPE Networking

Lenovo

Tenable

Innovation Award

Circular Computing

Cloudable AI

Exclaimer

Simply AI

Voiceflex

Best Partner Platform

SimplyAI

Voiceflex

Sales Star Award (individual)

Carl Greenwood – Recycle IT

Steve Haskew – Circular Computing

Ruskana Hussein - HP

Marketing Star Award (individual)

Brenda Castiglioni - Avepoint

Daniel Ward Murphy - Circular Computing

Claire Green - Absolute Security

Rob White – FNG

General Categories Shortlist

Best Channel Marketing Agency

Asgard Marketing

Bite IT Marketing

CI Group

Conv3rt Marketing Limited

GetCrisp

Ice and a Slice

Jam7

Purechannels

Resultful

Telev8

Wingman Marketing

Best Channel Services Company campaign

All things Circular – Podcast

Sharper B2B Marketing - Channel Marketing Champs

Resultful - Microsoft annual desk calendar

Robertson Sumner - Channel Chat

Sales Meddic - Velocity Campaign with AIR IT

Soul Technology - Changing the Channel campaign

Most Innovative use of AI

Eocean Private Limited

SimplyAI

WeFi Technology Group

To find out more about the awards and book a table, please visit the official SMA website here.