FalconStor partners take flight with new programme

Storage software vendor promises partners bespoke sales and marketing support

Storage vendor FalconStor Software has revamped its channel programme to provide partners with more sales incentives and marketing support.

The newly launched PartnerChoice programme promises VARs tailor-made sales and marketing support based on their business model and commitment to the vendor.

Under the three-tier programme, partners are certified as Authorised, Preferred or Premier, based on sales and technical thresholds.

Authorised partners benefit from access to online training and product discounts. Preferred partners receive marketing and development funds, revenue rebates and help generating leads.

Premier partners receive all the above, as well as additional marketing support from FalconStor, higher sales rebates and preferential sales leads.

Brendan Kinkade, vice president of channel management and global alliances at FalconStor, said the programme was engineered to help partners build long-term and profitable relationships with customers.

"The programme is built on three key principles: invest resources to build long-term relationships, increase partner profitability and maintain the highest level of customer satisfaction," he said.

"FalconStor has made a firm commitment to nurturing partnerships that will create greater opportunity and collective strength, and [will] continue to improve the quality of our processes and products that are the basis of these partnerships."