Britannic telephones the cloud

Telephony VAR launches its own hosted platform to snare more customers

Comms reseller Britannic Technologies has launched its own hosted telephony platform netPBX.

The VAR is hoping to fill a perceived gap in the market for businesses that want to drive greater efficiencies in the economic climate using its cloud-based offering. The benefits of adopting the service include cost of ownership, energy usage, carbon footprint, technical expertise and speed of implementation, it claimed.

Britannic said the offering was ideal for organisations with home workers, branch locations or firms with a distributed business model.

Jonathan Sharp, sales director at Britannic, said: “We are seeing tremendous interest in this product from organisations that want the features of an on-premise phone system, but don’t want the headache.

“netPBX delivers the functionality via the cloud, with inbuilt resilience and scalability – making it excellent value for money,” he claimed.

Handsets sold with netPBX are a major part of the service and are supplied by German vendor snom.

Jonathan Greenwood, managing director of snom UK, said: “Britannic Technologies shares the same ethos as snom, by delivering tangible efficiencies with netPBX coupled with our phones. It has proven itself with its carrier class, SIP exchange platform netX, which is certified with the snom ONE IP PBX and the new hosted telephony service is a natural extension of this development. We welcome the fact that it has chosen snom phones as its handset of choice for this solution.”