Samsung broadens relationship with Ingram

Existing partnership now set to cover Samsung's computing portfolio as well as AV and print products

Samsung Electronics has expanded its distribution partnership with Ingram Micro UK to include its notebook computing products.

Ingram is already an established distributor for Samsung’s AV and print divisions in the UK, but this deal will help broaden Samsung’s footprint in the SMB PC market.

Annika Fagerstrom, head of distribution for Samsung’s Mobile Computing Division, said in a statement: “Ingram Micro will help Samsung break into the B2B market for notebooks in particular with the launch of the new P Series, 200 and 400 range all of which will be launched later on in April.”

Mike Farrah, commercial director for Ingram Micro, added: “We are continuing to expand our offering by bringing new products and manufacturers to our reseller customers.

“We have been working successfully with Samsung in the print and AV areas for some time, and with the launch of the notebook products we are now a one–stop-shop for Samsung.”