Avnet goes home with Motorola Mobility

Distribution giant opens up new market with deal to supply vendor's entire home business portfolio

Avnet has signed a distribution deal with Motorola Mobility to supply its full home business portfolio to its EMEA customer base.

Products covered in the deal include HDTV IP set-tops, video infrastructure, voice and data gateways, software and digital security solutions.

Customers targeted through the deal will include EMEA incumbent telecoms carriers, ISPs, system integrators and independent software providers developing video on demand applications requiring set-tops and other video products.

Keith Robinson, product business group director EMEA at Avnet, said: “Motorola has been a key partner for Avnet for many years, and this new agreement opens up exceptional possibilities for both organisations as the market for IP grows.

“There are a significant number of registered and accredited Motorola channel program members across Europe, and Avnet will grow this number further by leveraging our existing business partner base.”

“For example, we will target partners selling into the hotel and hospitality markets, giving them access to the latest set-tops from Motorola with technical and logistical support from Avnet.

He added: "Avnet’s speed to market and scale and scope across the UK and Europe in terms of stock holding remain significantly important to Motorola Mobility and our partners.”

Steve McCaffrey, vice president and general manager, Home business EMEA at Motorola Mobility, said: “As we look to further expand our channel business in EMEA to support business growth and enter new markets, we need a distributor with the experience and operational infrastructure of Avnet.

"This contract enables us to increase our sales resource across the region and better serve our customers with innovative solutions that deliver enriched converged media experiences.”