Avnet plays Motorola matchmaker

Marketplace tool designed to help mobility and wireless resellers snaffle new end-user opportunities

Motorola partners are being invited to list on a new web site aimed at matchmaking them with end users in need of a trusted wireless or mobility supplier.

Launched by distributor Avnet, the Marketplace tool is available in the UK, France, Germany, Italy, Benelux and Turkey.

To appear on Marketplace, partners must first register and become certified by meeting a range of requirements such as holding up-to-date Motorola certifications and offering local language support.

End users can utilise the site to find a supplier by searching for a partner by region, solution type or application. Resellers can also use Marketplace as a networking tool, Avnet claimed.

Keith Robinson, product business group director EMEA at Avnet Technology Solutions, said: "Avnet recognises that it has become increasingly challenging for our channel partners to find new end-user opportunities.

"At the same time, we realise that it is hard for end users looking to deploy a mobile technology in their business to find a trusted partner to deliver a solution that exactly meets their requirements. Marketplace was designed specifically with both of these challenges in mind."

In return for registering, partners can create a tailored company profile page and upload brochures and case studies on their company. They will also be provided with regular statistics on site traffic.