Midwich adds stripes to Zebra partnership

Product range expanded and supported with dedicated sales team

Zebra Technologies and distributor Midwich have extended their partnership, adding access to the vendor's card printing software and hardware.

Midwich already pushes Zebra's barcoding and label printing offerings.

Steve Fay, general sales manager at Midwich, said the distributor saw the card market as offering some interesting opportunities given its broad customer base.

"Our share and that of Zebra can definitely grow but, more importantly, we can create some incremental business by positioning this technology right across our customer base," Fay said.

Mike Pitt, regional general sales manager for the UK at Zebra, said card printing was a rapidly growing market. Zebra is also offering Midwich and its resellers access to a card-focused support team.

Zebra believes its card printing products will appeal to resellers focusing on many verticals, including education, banking and finance, visitor management and retail.