True Colours adds three sales specialists

Connectivity, education and solutions businesses targeted for resource boost

Technical audiovisual distributor True Colours has taken on three sales specialists to focus on connectivity, education and internal.

Raj Mistry [pictured, above] has been hired as technology sales specialist for connectivity. He will manage the growth and continued business for the Berkshire distributor's Magenta, Atlona, Gefen and CSI lines.

"Mistry's background is in project management and technical sales in AV integrators, and he joins True Colours from Smart e," the distributor said in a statement.

Andy Ford [pictured, left] also joins the team. Ford will be working with education customers, with a special focus on academy and higher education tenders. He previously spent 14 years at parent firm Midwich, in account management for IT resellers.

The final new starter is Laura Hood, who will fill the role of internal sales specialist, based at the Midwich office.

"She will be responsible for driving solutions sales into the account teams," according to True Colours.