Integra embraces e-marketing

VAR group is focused on helping members boost sales through online marketing scheme

Integra is stepping up investment in its marketing programme for 2012 to help its members increase sales.

The VAR group is set to put more focus on e-marketing with its Inprint 2 scheme – offering members both PDF and HTML templates to generate awareness of their offerings, increase sales leads and boost product sales.

Sian Haskell, marketing manager at Integra, said: "The email module within Inprint 2 is an instant way for members to promote their products and services.

"With the ability to create an order pad or link to an e-commerce solution, Inprint 2 allows members to push out HTMLs that have a direct impact on sales," she said. "Response can be measured and tracked, which is a distinct advantage over direct mail."

Haskell said Integra has twice as many members using the e-marketing module than last year, and is seeing monthly growth.

"It has been a key focus for us to ensure the content available is right," she added. "We also have a new module being launched very shortly that will give members access to a library of templates they can adapt themselves.”