Nokia shifts UK distribution focus from mobile to IT

Ingram Micro and Micro-P join the fold after six-month review process

Troubled mobile phone giant Nokia has shifted away from mobile distribution channels and appointed volume IT players Ingram Micro and Micro-P.

Following a six-month distribution review, the Finnish vendor has picked Micro-P to serve the consumer and business telecoms reseller channel. Ingram Micro will focus on B2B IT VARs, while an accessories specialist has also been appointed in the shape of Kondor. Leaving the distribution fold are mobile specialists 20:20 and Data Select.

The vendor's reseller programme has also been buffed up, with the new-look Nokia Partner Network offering training, device seeding and sales support.

Micro-P managing director Gerry O'Keeffe said: "We are incredibly excited to join Nokia on this exciting journey and work with UK dealers to help build demand for the complete portfolio of Nokia devices amongst both consumer and business-focused audiences."

Ingram Micro UK managing director Matt Sanderson added: "There is a huge opportunity within the enterprise and SME market for powerful smartphone solutions that offer a simple and easy-to-manage way of connecting people with the information they need, when they need it. We're thrilled to be working with Nokia and bringing further mobile solutions to the IT reseller channel."